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What we learned from real projects

No predictions about the future and no tool lists. What worked for clients, what got stuck and why, and how to avoid the mistakes we've already paid for.
Latest article
November 2026 · 8 min read
Eight weeks to launch: what actually happens each week
A real project broken down by week — what got built, what was delayed, where the client had to decide, and what we'd do differently.
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Topics
All
Discovery
Customer service
Data
Automation
Organizational knowledge
Rollout
Discovery
6 min read · October 2026
Why projects stall in month six
It's almost never the code. It's three things that weren't decided during discovery and only came up once they were already expensive to change.
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Customer service
5 min read · October 2026
When an AI agent should hand over to a person
The most important rule in setting up an agent isn't what it can answer, but when it stops trying.
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Data
7 min read · September 2026
Why every department has a different number for the same question
Before you build a dashboard, you have to decide what counts as a closed deal. It sounds trivial, and it's the stage that sinks most projects.
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Automation
4 min read · September 2026
The first process worth automating
Not the most complex or the most impressive — the most repetitive. How to choose by savings versus effort, with an example from a trading company.
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Organizational knowledge
6 min read · August 2026
How to write a procedure a machine understands
A procedure that works perfectly for a new employee can produce wrong answers in the system. Four writing rules that change the result.
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Rollout
5 min read · August 2026
A system nobody uses
The early signs you can spot in the very first week, and what to do before the team goes back to Excel.
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